The benefits of image consultants go just beyond personal improvement as well. Corporations and large scale businesses have been known to use them in order to establish their very own distinct looks and identities. They are well trained in terms of identifying problems and provide you with various available solutions.

Image consultants will be able to teach you how to understand your body more. Color, height, proportionality – Everything that you will need to learn in order to achieve the look that you’re aiming for will be taught by the consultant. How will this be able to help you? Well, in essence, understanding your physical features deeper will help you pick out particular styles and combinations that will set you apart from everyone else.

Weddings, special occasions, public speeches; these are just a few of the occasions that you will need to present yourself properly. And it is exactly the reason why you need image consultants by your side. You’d have to remember that during these occasions a simple mistake in the way that you look – clashing of styles, mismatch of colors in dress, and unbalanced makeup can create the wrong impression that everyone will remember for a long time.

A good image consultant will be completely honest in the way that you are presenting yourself, which is exactly what you need. It’s hard to get an honest opinion from other people because they are not familiar with what looks good.  Most people will simply tell you that you look okay just to be nice even when your outfit doesn’t match.

You might think that image consultants are just for women wanting to look good, and you’d be wrong. Now, more men are starting to get the services of image consultants in order to create their very own positive impressions in the workplace or in social settings.

The right image consultant will be able to help you boost your image as well as self confidence. Another advantage when getting the services would be the lasting value of knowing your very own fitting style as well as color combination’s. While you might end up using the services again in the future in order to create more of a distinct look or for a special occasion, it’s will not be as extensive. This is because you’ve already learned the basics and all you’d need is a little fine tuning with the help of the consultant.

You can contact us on Tel 02 9542-3042 or 0409 914 583

These are the things that a fashion image consultation can help men with:

• An Understanding of Body Shape. This permits a man to create an understanding of his silhouette, vertical proportions and positive or negative features. With this information he will learn what styles and garments will enhance and flatter him.
• Principles of Colour Line and Design.  This is the part that unravels many when it comes to the skills of good dressing. When shopping for clothes few people are well trained in this area and therefore make poor choices when selecting their clothes. If they have an instinctive concept that what they have purchased is not pleasing, they infrequently do not know why and so time after time makes the errors.
• Selecting the Correct Garments. Using the information obtained in the body shape analysis, he should be given an all-inclusive list of clothing styles that will assist him look his best for any function.
• Knowledge on Accessories. This is a priceless ingredient of the consultation since accessorising correctly is very imperative to a man’s visual image. It is this feature of a man’s wardrobe that allows a man articulate his individualism and personality style.
• Wardrobe Organisation. This is where a man is trained in the skill of assembling any unrelated garments together to generate an appealing outfit. It is a necessary talent for reducing repetition and maximising cost efficiency.
• Personality Style. Every man has one, and it comes from his life’s experiences, vocation, education, life style, interests and physical attributes.

When it come to enlisting the services of an image consultant men believe that it is a display of vanity.  And for a few this could be the case. Knowing how to maintain perspective and balance is essential and you need to remember that clothes and personal grooming is only one facet of a man’s life. On the other hand, there is a lot to be taught and much to be gained by investing in the services of a fashion image consultant.  After all, when a man knows that he looks first-class it increases his self esteem and confidence. He will attract positive attention and positive people. He will noticeably raise his visual reliability and generate opportunities in all areas of his life.

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There is an accepted code that governs the way people dress in business but slavish adherence to this frequently results in a corporate image of minimalist mundanity. One only has to walk down a street in the CBD at lunchtime to be confronted by a sea of black and charcoal and dull, conformist styling. There appears a definite sameness and lack of individuality amongst those striding purposefully along the footpaths. In an attempt to be taken seriously in the workplace many people create for themselves a visual image that is bland and uninteresting.

Rather than dutifully following the code of corporate dress, one would do well to first consider the motives and reasons behind those principles. They are usually sensible, the problem is in their interpretation and ‘one size fits all’ mentality. Just as no two people are identical, no two businesses are either. Before uncritically adopting what is perceived to be appropriate corporate attire one should consider two fundamental questions:

1. How does the company I represent want to be perceived?
2. How do I want to be perceived within that company?

The answer to question one will be very different for someone working in an advertising agency to someone working in a law firm. Similarly, the answer to question two will be different for a partner in that same law firm and the receptionist in the foyer. Taking the time to consider these two questions and then purposefully constructing a corporate image based on those answers is definitely worthwhile.

Why bother to think about all of this? In business, your appearance is the first statement you make about yourself and a picture speaks a thousand words. You may sound convincing, authoritative, intelligent and capable but if you don’t dress in a way to reinforce this then you are instantly disadvantaging yourself and quite possibly, the business you represent.

One of the essential principles of appropriate corporate dress is that it should never cause distraction. When someone’s visual image is not in sync with the words they use and the position they hold, it is hugely distracting. It may not even be on a conscious level but the client will be attempting to reconcile what they are hearing with what they are seeing; in itself a distraction.

The discussion here is actually about personal branding, the latest buzz phrase in the business world. If we can go beyond the somewhat contrived semantics and consider the meaning of this expression, it is clear that personal brand equals personality, purpose and ethics. We need these to be accurately reflected by our appearance because we need people to interpret us correctly. This is true in all areas of life but particularly true in business. There is never a second chance to make a first impression. If this is not positive then business opportunities may be lost. How you dress is a significant element in the creation of you and your company’s personal brand.

When a man is seeking a new job or a promotion he well might seek the professional advice and services of an experienced resume writer.  He would appreciate the skills and knowledge this person would bring to bear on his quest for advancement. After all, a resume says so much about a person’s work experience, qualifications and aspirations. A prospective employer makes important judgements based on a resume. The job seeker would acknowledge this fact and that a professionally presented resume makes a positive impression.

However, would the same job seeker recognise the importance of his own personal presentation and accept that an employer makes equally important judgements based on this? The saying, ‘you can’t judge a book by its cover’ may be true, but when there are thousands of books vying for readers, it helps if your book attracts positive attention. And I’m not sure that this analogy is completely true for people. We tell the world a lot about ourselves in the way we visually present. People may not always interpret us correctly but the point is that people use our appearance to form opinions about us.

Many men would acknowledge that appearance matters. Many others would challenge this premise with arguments that the quality of someone’s work is what really matters. However, few men would truly understand the subtleties of subliminal messages and visual short cuts. The job interviewer does not have the time to get to know the candidates sitting before him. Consciously or otherwise he or she will use visual shortcuts to form opinions about a candidate. Often they will rely on their intuition to decide whether they trust and like the person in front of them. The way a man dresses, stands and speaks tells the world a great deal about who he is, what he does, how he feels about himself, where he comes from and where he is headed.

Consider two professional men looking for a job, one in a conservative law firm the other in an innovative advertising agency. Both men will wear a suit and tie for their interviews. Both men need to be judged as qualified, capable and professional. But one needs to convince his prospective employer that he is learned, conservative and careful, the other needs to be perceived as creative, dynamic and a risk taker. Both need their visual appearance to support them. How do they do this?  Engaging the services of a personal stylist would be a great option.

Stylists understand the subtle nuances created by the colour of a tie, the cut of a suit and the nature of accessories such as watches, briefcases and cuff links. A personal stylist can assess a man’s current image and give him an honest appraisal of the tangible and subliminal messages he is sending about himself. Then the stylist and the client can decide if those messages are conveying accurate and positive information. If not, the stylist will lead the client on a journey of self discovery to create a visual image that will truly reflect his personality, abilities and potential. The stylist will help the client present in a way that best suits the position to which he aspires.

No visual image will ever replace professional skills, work ethics and qualifications however an appropriate visual image will afford a man opportunities that a poorly presented person rarely receives.

Image Consultants would agree that de- cluttering your wardrobe makes so much sense. To clean out your existing wardrobe and eliminate all things that are of no use to you may sound a little distressing but it is an important step in the process of reorganization. In every woman’s wardrobe there are clothes with invisible guilty tags attached to them. They lie in wait for you to remind you of how much money you paid for them and how few times they have been worn. Keeping these clothes will actually cost you money and take up valuable space in your wardrobe.

You have decided to change your buying habits and bad clothing purchases will become a thing of the past. So it’s time to forgive yourself and give them away. Take a close look at the items in your wardrobe and put each item into the following categories:-

1. Items to keep

• Those that require no alterations to fit
• Those that are in harmony with your personality
• Those that are comfortable to wear to wear and fit well
• Those that flatter your figure and make you feel good
• Those that are in good condition and repair

1. Items that need attention

• Those with missing buttons and fallen hems etc
• Those that are soiled
• Those that require alteration
• Those that require another item to be purchased before it can be worn

1. Items that need to be given away or discarded

• Any item that is now too small or too large
• Any item that is out of date
• Any item unworn for three years
• Any item that no longer fits your lifestyle needs
• Any item that is an unflattering style
• Items in colours that are unflattering on you
• Anything you hate when you put it on

Now stand back and take a deep breath. How liberating does it feel to be rid of that dead weight and look at that new space in your wardrobe! Now before you rush out to buy more clothes make an inventory of what is left. Determine what you need to buy in order to expand your wardrobe options. An Image Consultant will then also help you to shop wisely explore all the possible combinations you can make with existing garments and any new purchases.

If you want to look youthful i.e. vital, positive, engaged and living in the present, an Image Consultant is a very useful person to have around. Why? Well, for a number of reasons.

1. They are trained in Colour Analysis, a simple but enlightening process that determines the colours, contrast levels and textures that flatter you best. The right colours will ease the appearance of lines and wrinkles, even your skin tone and bring out the colour of your eyes and the highlights in your hair. These colours will imbue you with a healthy and youthful appearance.
2. They are experts in line and design. They understand the power of vertical, horizontal and circular influence. They assess your figure’s natural proportions and know how to create a more balanced silhouette for you. They will enable you to walk taller and slimmer.
3. An Image Consultant understands the power of stereotypes to create negative or positive impressions. Peter Pan collars, cardigans and pearls may look sweet on a 20 year old but when someone over 40 wears them, they ‘scream’ establishment’, maturity and common sense.  Not necessarily bad things but together they create an impression of ‘age’. An image consultant can show you how to avoid the stereotypes that will unconsciously age you prematurely in the minds of others.
4. Being current in our dress is an important element in creating a youthful appearance. This does not mean ‘mutton dressed up as lamb’; nothing advertises your age more. However, embracing the current trends (as opposed to fads) is a great way to look youthful. Your Image Consultant can guide you towards discerning the trends that work positively for your appearance while eliminating those that do not.

An Image Consultant will help you look younger and feel fabulous. They will be an investment in your appearance, your self esteem, your present and your future.

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“A man’s elegance stems from his knowledge of clothes, of how to wear, buy and care for them. It is this awareness that others notice about him: he is no self-aggrandising dandy but a man whose confidence is perfectly balanced by the beauty and suitability of the clothing he wears. We step back and  admire the eloquent nonchalance of one who knows the rules and has successfully and joyfully mastered them.” Richard Martin,Curator of the Costume Institute, Metropoliatan Museum of Art.

This journey will alter the way he thinks about himself and how he looks at clothes well into the future. The expert advice of a trained professional will make shopping easier and dressing for any occasion more successful. Many men are initially stunned by how much they don’t know and how much they have to learn because good grooming goes way beyond choosing a tie and buying a suit.

A fashion image consultation for men should include many things:

• Body Analysis. This allows a man to develop an awareness of his silhouette, vertical proportions and positive or negative features. This information determines the styles and lengths of garments that enhance and flatter him.
• Line, Design and Colour Principles. This is the theory that underpins so much of the art of good dressing.  Few people are trained in these principles and consequently make poor choices regularly when shopping for clothes.  If they have an instinctive notion that what they have bought isn’t flattering, they rarely know why and so consistently repeat the mistake.
• Garment Selection. Using the information gleaned from the body analysis, he should receive a comprehensive list of clothing styles that will help him look his best on any occasion.
• Accessory Knowledge. This is an invaluable element of the consultation because accessorising appropriately is very important to a man’s visual image. It is this aspect of a man’s wardrobe that enables him to express his individuality and style personality.
• Wardrobe Organisation. This part of the consultation trains the male in the art of pulling many disparate elements together to create a winning outfit. It is an essential skill for minimising duplication and maximising cost effectiveness.
• Style Personality. Every man has one, and it comes from his life’s experiences, vocation, education, life style, interests and physical attributes.

Many men may think that seeking the services of a fashion image consultant is an exercise in vanity and self aggrandisement.  And perhaps for a few it is. Clothes and personal grooming is only one facet of a man’s life, knowing how to maintain perspective and balance is essential. However, there is plenty to learn and much to be gained by investing in the services of a fashion image consultant.  After all, when a man knows that he looks good it raises his self esteem and self confidence. He will attract positive attention and positive people. He will dramatically increase his visual credibility and create opportunities in all areas of his life.

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• Polish Professional
• Make Your Mark
• 50 Image Essentials (eBook) 2008

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They say even Audrey Hepburn had issues with her legs and knees. Givenchy knew how to dress Audrey in such a way we didn’t even notice. In fact Audrey Hepburn remains at the top when it comes to icons of style along with women like Princess Dianna and Jackie Onassis. While such women may have innate style, would they have achieved their true visual potential if they had not been guided by a personal stylist?

Some fortunate individuals are born with good taste and style; they have a natural sense of colour and design. Many of us are not so lucky or naturally gifted. We learn what we can from those who influence us in our lives, from magazines or simply by trial and error. Which is why in so many cases we end up with a wardrobe full of clothes but “we have nothing to wear”! That’s why a personal stylist is worth the investment.

Before a stylist dresses an individual they consider the following:-

• Colouring
• Fit
• Lifestyle
• Personal dressing style
• Occupation
• Available budget
• Available time
• Shopping know-how
• Wardrobe organization
• Co-ordination skills
• Accessory know-how

Under their tuition they will help you to develop a style that reconciles with what suits your height, shape and age from what’s currently in fashion and to understand which looks are appropriate for which occasions. You will learn to co-ordinate colours, patterns and which fabrics drape well on your body shape. The gaining of this knowledge will give you the confidence to become creative with your wardrobe. Then dressing will become a pleasure and shopping a dream.

Karen Before A Personal Stylist

Karen After A Personal Stylist

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